My Journey: Bridging Creativity and AI

If there’s one thing I’ve learned in my career, it’s that creativity is an ever-evolving conversation. It’s shaped by the people we work with, the places we explore, and the tools we embrace along the way.

For me, three passions have shaped my path:

  1. The Exhibition & Experience Design Industry – A field filled with incredibly talented, generous people who have welcomed me with open arms for over a decade. From museums to immersive brand experiences, I’ve had the privilege of crafting environments that tell stories, spark emotions, and bring ideas to life.

  2. Lifelong Learning – No matter where I’ve worked—whether in Singapore, Germany, the U.S., or Japan—my greatest growth has come from collaborating with brilliant teams across the world. Learning from others is a constant source of inspiration.

  3. Innovative Technology – I’ve always been drawn to the cutting edge, fascinated by how new tools can push creative boundaries. When I first started exploring AI, I discovered a passionate and curious community eager to experiment, challenge norms, and redefine what’s possible in design.

The Intersection of AI and Design

The world of design is changing rapidly, and AI is at the center of this transformation. While some see AI as a disruptive force, I see it as an opportunity—a tool that, when used intentionally, amplifies creativity rather than replaces it.

Since 2022, I’ve been integrating AI into my creative workflow, testing its limits, refining my approach, and finding ways to make it work for designers rather than against them. It’s been an incredible journey—one that has reinforced my belief that it’s never too late to learn something new.

Making AI Practical for Designers

That’s why I create courses specifically for design professionals who want to incorporate AI into their workflow without losing their artistic integrity. My mission is simple: to make AI practical, accessible, and empowering for creatives.

AI can feel overwhelming, but when approached with the right mindset, it becomes an invaluable extension of human ingenuity. I believe that the best designs happen at the intersection of human vision and technological innovation—where intuition meets computation, and where ideas evolve into something greater than we ever imagined.

Join Me on This Journey

If this resonates with you, I’d love to connect. Whether through my blog, my courses, or one-on-one conversations, I’m always excited to share my process and learn from others. If you’re ready to explore how AI can enhance your creative practice, I can’t wait to help you get started.

My next course begins on March 3rd, come join me and discover what’s possible when AI and design work together!

Sign up here!

Marlene Emig

Marlene Emig is an expert at the intersection of AI, creativity, and storytelling. With a background in thematic Exhibition Experiences and Design Technology, she helps brands and creatives harness the power of artificial intelligence to drive innovation and craft compelling narratives. Through her consultancy, Experiential.Studio Berlin, Marlene collaborates with forward-thinking companies and creatives to integrate AI seamlessly into their creative workflows, enhancing storytelling, design, and digital experiences. A passionate advocate for the future of creative AI, she shares insights through content, speaking engagements, and coaching.

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