Creative success in 2025 won’t come from mastering every tool, but from knowing what’s possible before you need it. In this article, I explore why the ability to foreshadow knowledge is becoming the most underrated creative skill, especially in an AI-saturated world. Learn how designers can manage information overload, avoid shiny object syndrome, and build a flexible, future-proof workflow—without losing creative depth.

How today’s exhibition and experience designers blend traditional design expertise with AI-assisted processes to navigate complex projects, wear multiple hats, and stay creatively in control.

The Battle for Attention in an Oversaturated World: In today’s world, people are bombarded with thousands of messages daily. Every brand, exhibition, and event competes for a fleeting moment of attention. But the real question isn’t just, “Will they notice us?”. It’s “Will they care enough to give us their time?”

A creative director once challenged me to visit 100 exhibitions—a goal that seemed impossible at first. But I soon realized the number wasn’t the point; it was the mindset shift that changed everything. The Rule of 100 pushes us to aim higher, see more opportunities, and accelerate our learning curve. How could you apply it to your own ambitions?

A visual study of implosion versus explosion scenes for VFX.

AI is empowering small businesses and solopreneurs by reducing costs, keeping creative control in-house, and making ambitious ideas more accessible. This post explores how AI-driven tools give smaller teams a competitive edge and unlock new creative possibilities.

It’s about achieving balance and vision with the physical and mental skills we have paired with the innovative tools available.

Using spatial awareness to define our surroundings.

As someone deeply passionate about Exhibition & Experience Design and the art of transforming visitors through stories that move us, I’m always exploring new emerging technologies that have the potential to reshape creativity.